lexus ai emotional journey

A film that responds to the viewer’s feelings in real-time.

We created an emotion-driven video that responded to viewers' real-time feelings.

Using AI sentiment analysis, the film mirrors the viewer's feelings and aims to induce a sense of relaxation.

We used MorphCast’s Deep Convolutional Neural Network to read and translate facial expressions.

As the AI continuously identified the viewer's mood, we used the live data to adjust the colours, sequence, sounds, and animated graphic elements of the film.

The experience was accessible online through a website that hosted all the necessary systems to analyze guest emotions and dynamically adjust the film's content.

Credits

Role: Creative Director
Production Company: UNIT9
Agency: The&Partnership
Client: Lexus
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