masterCard CUBE PAVILLION at dubai expo
A six-month installation that captivated Dubai Expo visitors with a show outside and a mixed reality experience inside.
The Mastercard Cube served as the pavilion to showcase the brand to the world during Dubai Expo.
The installation was live for six months, and showcased a 270-degree exterior visual display and an immersive mixed reality experience inside.
INSIDE THE CUBE
Upon entering the building, guests encountered an educational mixed reality experience that showcased the possibilities of spatial interaction.
The room was outfitted with a state-of-the-art 360-degree LED display in sync with up to four Microsoft Hololens 2.
Guests could interact with the real-time content through the mixed reality device, shaping the visual environment around them.
The exterior
The Mastercard Cube was a striking building with 3 of its sides covered by a LED screen, transforming the exterior into an infinite display.
Eight CG films using forced perspective offered a sneak peek into the themes awaiting exploration in the Mixed Reality experience inside.
The results
The Mastercard Cube stood as a resounding success, attracting hundreds of thousands of visitors throughout its six-month tenure, with long queues forming as individuals eagerly sought a glimpse into this visionary future.
Credits
Production Company: UNIT9
Agency: Lightblue
Client: Mastercard