Verizon: The Met Replica

An augmented reality treasure hunt within the walls of The MET, which extends into the digital world through Roblox.

Awards

4 Gold
2 Silver
1 Bronze

3 Awards
1 People's Voice

5 Winner
3 Gold

1 Winner

1 FWA

Replica is an AR Treasure Hunt at The Met that can be experienced at the museum and in Roblox.

Players explore the halls of The MET looking for selected works of art that unlock AR “Replicas” when scanned with their phone camera.

To create the digital replicas, the creative team at UNIT9 collaborated with Verizon and The MET curators. We carefully designed digital items that captured the essence of the real art while fitting seamlessly into the Roblox world.

The sculpture to be found at The Met: Perseus with the Head of Medusa

The concept art of the Roblox unlockable

The Roblox accessory that was gifted to the players that found the sculpture

Under The Hood

Visitors use a phone app to play the scavenger hunt through by using the camera. The app constantly looks for matches with specific artworks through the camera. Bluetooth beacons throughout the museum track player locations, helping guide themselves to nearby replicas and their next goal.

The visitors are not aware of all the tech in place for the scavenger hunt to actually work. It all happens behind a carefully designed UI that drives them around the museum.

The Roblox Experience

Players worldwide can explore The MET's digital halls in Roblox: visit exhibitions featuring the Replicas, try on accessories, compete for the best look, and take selfies with iconic artworks.

You can play the Roblox experience here.

Credits

Role: Creative Director
Production Company: UNIT9
Client: Verizon

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