Samsung X vogue: the movement of design

An ephemeral installation that invited visitors to express themselves by interacting with a giant digital canvas.

During New York Fashion Week, "The Movement of Design" captivated visitors with a three-day installation that invited visitors on a self-expression journey.

Samsung x Vogue The movement of design installation overall viewSamsung x Vogue The movement of design top viewA person walking into one of the immersive experience booths at the Samsung Vogue NYFW

Within a dark room, guests interacted with a mesmerizing 3x3-meter display, their movements translated into a unique artwork.

A guest of the Samsung x Vogue The movement of design interacting with the immersive experience

Guests generated one-of-a-kind compositions, blending colors, textures, and shapes for a truly personalized experience.

Samsung x Vogue The movement of design selfie example
Samsung x Vogue The movement of design selfie example
Samsung x Vogue The movement of design selfie example
Samsung x Vogue The movement of design selfie example

Renowned fashion designer Colin LoCascio collaborated by lending his vibrant aesthetic to infuse the Art Direction of the space and the immersive interactive experience.

The creative journey continued beyond the installation. Guests captured a selfie in front of their generated artwork, then used a Samsung Galaxy device to enhance the photo using powerful AI tools.

Samsung x Vogue The movement of design devices

The results

"The Movement of Design" proved a resounding success, captivating a steady stream of visitors and garnering significant media attention. The installation showcased the transformative power of AI, demonstrating how technology can empower creativity and inspire new forms of artistic expression.

Credits

Role: Creative Director
Production Company and credits: FutureDeluxe
Agency: Condé Nast
Client: Samsung
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