Riot Games: battle of baron
A groundbreaking collaborative experience that transformed YouTube into a video game.
Awards
1 Gold
1 Honouree
1 Winner
1 Winner
1 FWA
We created a collaborative multiplayer game that could be played globally through YouTube's live chat in real time.
To participate, players strategically typed commands into YouTube's live chat, influencing in-game actions in real-time.
To maintain challenge and excitement, Baron Nashor's attacks grew more intense as the battle progressed, creating a thrilling, high-stakes experience.
To combat Nashor's power, players could summon Champions with unique abilities to turn the tide of battle.
The event was incredibly popular, drawing over 1.65 million comments in 10 minutes and 450,000 views in the first week of the livestream.
Credits
Role: Creative Director
Production Company: UNIT9
Agency: BBH Singapore
Client: Riot Games
Production Company: UNIT9
Agency: BBH Singapore
Client: Riot Games